I think this is Apple's play into medical devices without having to go through the expensive process of starting through the FDA or messing with these backwards EHR companies. They start consumer and then physical trainers start using iPads and iPhones because they work well for consumers devices. Work up to doctors that pressure the FDA into relaxing regulations to allow them to use Apple devices. The exact same thing happened recently in the airline industry. Apple wins consumer confidence then customized expensive medical apps follow that run on that same hardware. And Apple takes a 30% cut of those sales without having to certify any software, throws the responsibility to the app devs.