The 9% would be the bloggers - in particular those that left 'real jobs' to become part of the new wave of commentators.
Yes, they can produce huge volumes of readers when they get an HN hit, but once they've thoroughly exhausted the pent-up ideas that had been percolating for the previous decade, they realize that the only way to sustain themselves is to become increasingly sensationalist (since it's almost impossible to have earth-shattering ideas on a strictly weekly basis).
Yes, they can produce huge volumes of readers when they get an HN hit, but once they've thoroughly exhausted the pent-up ideas that had been percolating for the previous decade, they realize that the only way to sustain themselves is to become increasingly sensationalist (since it's almost impossible to have earth-shattering ideas on a strictly weekly basis).