I did not read with very much attention their website but I think they are not saying they are gluten free and eating a whole wheat bread. But even so it is possible that a cook that produces gluten free bread to sell can eat a whole wheat bread. I see no problem with that.

I also don't think we need metaphors for this. It is clear for me that their USP is hosting in EU and the fact that on their marketing website uses https://www.simpleanalytics.com/data-collection does not contradict their product which is Hosting websites in EU.

What would contradict is hosting their marketing website on US.

Second point is: Yes, their status page should be hosted in other places and I could even understand if they want to host their status page in US or ASIA. I actually think that would be the right way to host their own status page.