Tobacco control advocates sometimes referred to a "scream test": the more vigorously the industry opposed a measure, the more likely that the measure was effective.
Yeah but don't tobacco control advocates want to kill the tobacco industry? We don't want to kill the tech industry - surely the tech industry's pain is widely felt sometimes.
They dont want to kill the industry, they want consumers to be informed of the risks and stakes. If that makes consumers not want to consume tobacco then tough luck but the tobacco industry cant be allowed to operate based on lies and misdirection