Hmm I wonder if in the case of ketchup/condiments this will initially be less successful than we think.
Your going to have to get consumers to learn to not accidentally dump half the bottle out when turning it over and shaking it like you would with today's ketchup. This sounds easy but think of all the elderly folks eating at their favorite local diner.
I think the challenge may actually be in making it less slippery. If you can control that then over the next 5 years you could gradually up the slipperyness to make the learning transition more gradual for consumers.
Your going to have to get consumers to learn to not accidentally dump half the bottle out when turning it over and shaking it like you would with today's ketchup. This sounds easy but think of all the elderly folks eating at their favorite local diner.
I think the challenge may actually be in making it less slippery. If you can control that then over the next 5 years you could gradually up the slipperyness to make the learning transition more gradual for consumers.