Unfortunately, there are certain industries like AAA games, TV and movies where ambitious people are generally exploited through under-resourcing. Crunch is relatively normal, and it does make good economic sense for the shareholders in terms of ROI.
Recently, many people have been leaving these industries because the health/ambition trade-off doesn't make sense for them anymore. It doesn't for me as well, and I'm leaving too.
A lot of good institutional knowledge is lost this way. It probably accounts for the recent decrease in quality and delays of big AAA games.