"When's the last time a dual-UI delivered a good experience?"
Nothing works, until it does. I've had this same conversation with clients and partners alike. When something goes wrong, they reaction is often "Well it worked yesterday." Yes, everything works until it doesn't, and nothing works until it does. Evaluative statements of the past don't always predict the future.
I agree that it won't be easy. That's why I say that there is no easy play here. Apple has forged ahead with a tablet that completely abandons past models. It is a 100% touch experience. It is undeniable that people have cried out for a dual-UI product though.
Balance. I'm not saying consumers know best either. I'm saying that if Microsoft can balance the two, it could pay off.
As far as developer incentives go, I think Apple has done Microsoft a huge favor. There will be a lot of bad dual-UI apps. Lazy programmers produce crappy applications. But there are a large number of motivated developers out there as well. They've seen what a touch UI should look like. The incentive comes in the form of inspiration and the validation (from consumers) that a 100% touch UI sells, and it sells well.
Nothing works, until it does. I've had this same conversation with clients and partners alike. When something goes wrong, they reaction is often "Well it worked yesterday." Yes, everything works until it doesn't, and nothing works until it does. Evaluative statements of the past don't always predict the future.
I agree that it won't be easy. That's why I say that there is no easy play here. Apple has forged ahead with a tablet that completely abandons past models. It is a 100% touch experience. It is undeniable that people have cried out for a dual-UI product though.
Balance. I'm not saying consumers know best either. I'm saying that if Microsoft can balance the two, it could pay off.
As far as developer incentives go, I think Apple has done Microsoft a huge favor. There will be a lot of bad dual-UI apps. Lazy programmers produce crappy applications. But there are a large number of motivated developers out there as well. They've seen what a touch UI should look like. The incentive comes in the form of inspiration and the validation (from consumers) that a 100% touch UI sells, and it sells well.