Don't pitch it as "about.me for restaurants". I had no idea what about.me is and...

jamesteow · on Aug 10, 2011

"Facebook for restaurants" is like another social network.

I know what about.me is, and if he pitched it to me, I would think, "a one page website for restaurants."

callmeed · on Aug 10, 2011

I only use that analogy for startup folks and investors. Facebook definitely doesn't fit.

And, for the record, Tech Crunch has mentioned about.me tons of times: http://techcrunch.com/search/about.me