Here in Canada, we have bills with neutral names like C15. It sounds like in America, the title is used to frame the conversation, as in the notorious "Repeal the job killing healthcare law act".
Here in the USA, too. Bills have designation, HR1981 in this case. But that doesn't stop politicians and the press for looking for cute turns of phrase or sound bites.
Canadian bills get named, like in the recent case of C-51, also known as "Lawful Access". If that isn't an attempt to frame the conversation, I don't know what is. More about Lawful Access here: