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> Then I guess "everyone else" should find a way to make a usable mobile content website without AMP, because apparently that's a nearly unsolvable problem.

It's a hard problem.

Having everyone use Google as a proxy and content server, trusting them to deliver ads and so on, is one way to improve quality of service, but it's a way that's hostile to publishers and infringes on the privacy of users, so the industry absolutely hungry for a solution here.

A major issue is that Google acts as a gatekeeper for competing products, so we're unlikely to see any effect unless high profile publishers take a stand, or we individuals lobby our government to intercede.

> It's hard to be anti-AMP when the user experience is that much better with AMP.

I know. Ben Franklin warned us in a way about convenience, so his words seem quite appropriate here; I value my quality of life and my privacy, and I see it as such a slippery slope, so I don't implement AMP on my properties.

My organic Google traffic has admittedly suffered since the AMP logo program started, but focusing on making my sponsored search buy stickier has proven a lot more valuable to me fiscally, while allowing me to preserve my morality.



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