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Apple is good at taking something that works but in a clunky way, and make it clean and perfect for consumers. Not to be first to market.

There were smartphones before the iPhone, and there were mp3 players before the iPod.

If Apple is to reproduce the successes they had they will release a driverless car a few years after the competitors but it will finally be the one that "just works", without the clunky design and the necessary tweaking and weird options.



And, if it's electric, you'll have to replace the power cord every year or two because strain reliefs are aesthetically offensive.




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