Sorry to come off as a fanboy, but I blew through hundreds of dollars on multiple generations of Jawbone bluetooth headsets that never worked well enough. By contrast, my AirPods work incredibly well.
But why airpods and not one of the countless other bluetooth headphones? There are so many alternatives with equal or better sound for a cheaper price. Or is the design the appealing factor for many people?
To be honest, bluetooth was not that reliable until recently. With the new 4.x versions of Bluetooth, things are a lot more stable with audio devices. So I wouldn't blame Jawbone alone.