To each his own, but I don't see how using a lighthearted pop culture reference that some, not most, people will identify with could lead to any substantial conclusions about either the founders or their product.
I disagree. Musical preferences aside, this took place during a performance by Snoop Dogg and Dr. Dre and given their history and the Southern California location of Coachella, Tupac was the right choice. Not sure that either Snoop or Dre ever collaborated with B.I.G.
https://play.google.com/store/apps/details?id=com.airlocksof...